Traditional poster printing and design can slowly get boring. Especially for most small businesses that are stuck with poster templates to cut costs, the designs and the very concept of poster printing can be dull.
Why don't you try out new design concepts for your own business posters from time to time? You will be able to look unique and even very special to your audience if you do. Let me give you five simple but new design concepts that might just be the thing to make your commercial posters special.
* Contrasting - Contrasting is a simple concept of opposites. The most obvious example of this is a Black and white design. Since black is the direct opposite of white, all the differences are highlighted and there are clearly defined areas and forms. You can apply this to color posters by using one color with some lighting variations as the background and then putting in an object with the opposite or distinct color on the foreground.
Imagine a blue background with hot orange lettering in front and you get the idea. Playing with color opposites and contrasting them enhances the features of both colors. It makes for a good design concept that only some artistic posters use.
* Highlighting - Highlighting is a simple concept that is effective but most people rarely use. This involves using special imaging tools to lighten up certain areas of the color poster design while darkening the others. This gives a subtle guide to people's eyes on where to look. It is almost like a spotlight towards a central poster object. Use this with a central product in mind. People will get the message faster.
* Typographical art - Sometimes, posters can make do with just letters. Yes! With all the artistic fonts available free on the internet, you can actually use bare text to get a nicely designed poster. This typographical art scheme is not new, but it still works today in a lot of cases. So if you are bored with taking photographs, why not use a play of letters and words and see what nice simple designs you can have.
* "Shapeology" - This concept basically uses different versions of a single shape as its central theme. Usually that shape is very important to the poster's message. So for example, if your poster is a about a cycle or a circle of something, then multiple renditions of circles and curves can be the background of this kind of poster design. It is a simple concept that can easily be designed by novices.
* Gallery - Finally, we have the gallery concept. This means using lots and lots of images in the poster as the background while just highlighting some that are the most important. This can be a great way to highlight several aspects of your message through multiple pictures. Movie and "Broadway" posters can use this concept quite effectively to show appealing scenes from their material. However, as long as you need to show a lot of things to your readers, a gallery concept can be quite the perfect choice.
Great! Hopefully you can use these concepts in your new poster printing designs. Just test them out and see.
Know more about the poster printing technologies used by businesses for their marketing and advertising campaigns.
About the Author
Katie Marcus writes information about printing company and printing technologies.
Taken from : http://www.goarticles.com/cgi-bin/showa.cgi?C=2571530
